By Richard Wood, Director

Hong Kong’s exclusive Causeway Bay is now home to Earth’s first-ever Transformers-themed ‘smart’ restaurant, ‘The ARK,’ named after the iconic Transformers starship. 

Concept-i’s mission? To create a concept for this initial flagship restaurant and subsequent roll out designs across Asia…

Developing into an immersive dining experience that combines Technology, Food, and Fun for families – the 555sqm restaurant spans two floors, accommodating up to 200 diners, and features an exciting audio-visual storyline that seamlessly integrates the restaurant’s facade, interior, and branding themes.

The journey begins with the eye-catching facade design, featuring a giant animated LED screen mounted above a 3-dimensional model of the crashed ARK’s engines. As customers enter the restaurant, they are instantly transported into a Cybertronian universe of Autobots, Transformers, and dynamic visual interfaces. The interior design stays true to the Transformers brand’s core DNA, accurately replicating the interior of the ARK with its details, colors, and sounds.

The ground floor – themed as ‘REPAIR’ – is where the Autobots check for crash damage to the ARK. It features animated menu screens and seating benches for customers; with a show-stopping giant interactive model of Optimus Prime dominating the entrance to the themed store, selling bespoke Transformers toys and clothing.

The story then moves into launch mode on the second floor – known as the ‘FLIGHT DECK’ – where the ARK’s windows are transformed into animated LED screens depicting its first launch into space. This immersive cinematic feature is further enhanced with the Transformers mobile app, which details more intergalactic adventures. Other highlights on the second floor include a large Instagrammable model of Bumblebee, a futuristic food servery, and seating zones with uninterrupted views of the flight deck screens.

Visit now to indulge in the world of Transformers at ‘The ARK’ – an innovative, immersive, and electrifying restaurant experience. From its jaw-dropping animated facade to cutting-edge interiors, it’s a must-visit for fans and foodies alike. Get ready for a fusion of technology, food, and fun like never before. The ARK is where excitement and innovation collide for an unforgettable dining adventure!

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