Concept i is an award winning interior design and architecture studio globally engaged in retail, commercial, and entertainment projects. We create innovative places for living and enjoyment, crossing cultural and geographic boundaries, injecting the newest trends, technologies and materiality into our work. Our work is vibrant, always seeking fresh ways to mix human activities and uses into new style spaces. Our retail and entertainment projects receive top industry awards and recognition from our pier institutes such as ICSC, IAAPA and International Property Awards.

From our Bangkok and Shanghai bases, we design, communicate and manage our working process with utmost attention to client needs. We are truly multi-disciplinary, with in-house teams of interior designers, architects, theme designers, lighting, graphics and branding designers. Our studio thrives on idea sharing and cross collaboration.

We would love to speak with you about your next lifestyle space!



Global, passionate for design and experts in our professional fields.



Founder, CEO

Geoff Morrison is the Founder and CEO of Concept i. He has been responsible since 1996 to develop and grow the firm into an award-winning, multidisciplinary design practice specializing in high profile commercial, retail and leisure projects. With offices in Bangkok and Shanghai, Concept i works throughout Europe, the Middle East and Asian Pacific regions on a broad spectrum of specialist projects.

Geoff’s professional qualifications are from Canada and the UK. He holds a Bachelor of Design (NSCAD Canada, 1993) and Master of Landscape Architecture (Edinburgh University, 1996). His project experience is truly international, spearheading large scale projects which fuse together master planning, architecture, interior, and related design disciplines. His work history includes senior positions with BDP (UK) and Forrec (Canada) in the retail, commercial and entertainment design fields. Geoff’s background has been formative in positioning Concept i as a global market leader in designing unique, lifestyle destinations.


Patchara C. Morrison

Executive Director

Patchara graduated in the first class of Landscape Architects from Chulalongkorn University (Bangkok) in 1982. and went on to complete her Master of Urban Design at Pratt Institute, New York in 1986. She founded her own landscape architecture firm; Forsite Design Ltd. in 1987 and completed many significant golf course, condominium, hotel, recreational and residential projects around South East Asia over the next 10 years. In 1996 Patchara became a founding Director of Concept i. She is on the Board and a full member of the Thai Association of Landscape Architects (TALA).

Patchara operates at the strategic management level of Concept i. She provides overall administrative leadership to our Bangkok office and oversees firm-wide accounting and financial policy. Her design expertise includes urbanism and urban planning, landscape master planning and design as well as detailed experience with residential planning and interior design. In recent years she has focused on turnkey design and build residential projects, managing the comprehensive design and construction process for a wide range of residential projects including condominiums, houses and interior fit-out packages. She has an impressive track in delivering high-quality residential design packages, on time and within budget, using a highly proactive approach and innovative problem-solving.


Richard Wood


Richard Wood’s experience spans over 25 years with an impressive track record in specialist retail, entertainment and theme park design projects. He graduated with a BA (Hons) in Interior Design from Middlesex University, 1984, and worked with some of the UK's top retail design firms. Since joining Concept i in 2000, Richard has led the design of some of our most innovative Middle East, Pacific Rim and China projects.

Richard's expertise blurs the boundaries between retail and entertainment, across continents, within many different cultural spectrums. As Director, he is involved in all facets of a project from initial client briefing, concept development, through to project implementation. He is responsible to manage the design process and the interface between the client and project design teams. His projects include largescale commissions for Hanglung Group, Kerry Properties, Tamdeen Group, Kuwait, BRG Group, Vin Group and others. Richard has a unique passion and talent to morph design spaces with new media and technologies, engaging visitors and pumping up the user experience.


Alec Wong

Managing Director (China)

Alec holds a Bachelor of Science in Architecture. As a partner and Managing Director of Concept i (China) he is responsible to lead the firms China operation. With over 20 years of experience in retail architecture, master planning and interior design, Alec’s career is truly international, spanning positions and projects in the USA, Japan, Korea, Taiwan and China. His extensive track record of “built” projects reflects an impressive range of global retailers including Walmart, Simon Property, Tesco, Costco, Kerry Properties, CP Group, Central Thailand, Rainbow Group, Guangzhou Ming Cheng Group, SCPG Group, etc. He is a long time member of the International Council of Shopping Centers (ICSC) and American Institute of Architects (FAIA). Prior to Concept i – Alec was a founding partner of Arvenchi Design Consultants, operating throughout China, and a Senior Associate at MG2 Architecture in the USA and China.

Alec’s far reaching project experience includes retail, leisure and entertainment projects such as Tianjin & Beijing Kerry Center, Vanke Life Bazaar – Zhuanqiao, 5 Dragon Park Shopping Mall – Shanghai, Nison City Mall – Suzhou, Xiamen Dreams On Shopping Mall, Chongqing IFC, Hangzhou Rainbow Department Store, Central Department Stores - Chengdu & Zhengzhou, Shanghai Hongqiao Airport Retail, Walmart Sam’s Clubs (numerous locations), Tesco China Lifespace Malls, CP Lotus – Zhengzhou,  Alan Wong’s Shanghai Restaurant, and many others.



Tee Tantiratpaisal

Associate Director (Architecture)

Tee Tantiratpaisal holds a Bachelor's degree in Architecture (Chulalongkorn University, 1988) and is a professional member of the ASA (Association of Siam Architects). With over 20 years in the design industry, his experience includes an extensive variety of projects throughout Thailand, China and the USA. From 1994-2000 Tee was Principal Architect for A-Line Architects; Bangkok. In 2001 he pursued an international career in California where he worked with SBA Architects until 2007.

In 2008 Tee returned to Asia to join concept i and leads the architectural division of the company. As Associate Director he is responsible for the team management, architectural design lead, inter-professional coordination, and direct interface with clients throughout the course of the projects. Tee has extensive project experience across many building types, project scales and cultural contexts. He is experienced in all aspects of retail design, including master planning, mixed-use development schemes; department stores and shopping centres.


Somrath Thavilap (Duke)

Creative Director

Duke is a graduate of the Art Institute of Seattle (Bachelor Interior Design, 1996) and also Chulalongkorn University, Bangkok (Bachelor Fine Arts, 1990). Since joining the firm in 1997 Duke has skillfully translated clients' visions into cutting-edge designs across retail, entertainment, theme park and food and beverage sectors. As lead Creative Director, his input reaches through all aspects of conceptual design and design team management. He is a “hand on - hand sketch” talent - a motivating force to his design teams, ensuring the work meets the clients brief, surpasses clients expectations, and achieves the highest aesthetic and functional standards.

Dukes’ track record includes the IAPPA Award Winning 360 Mall, Kuwait, Entertainment Zones (2011), and the recent ICSC Award Winning Capitol Mall Renovation, 2018. Duke works seamlessly across the retail and entertainment sectors on projects at all scales. His intuitive creativity and energy bring cutting edge trends and unique vision to his projects.


Natalie Chelliah

Associate Director (Interior)

Natalie Chelliah is an ARB registered British Architect and Designer at Concept i, focusing on parametric and computational design. She has always had a keen interest in different aspects of arts and construction from a young age; turning into a fascination with functional design and an enthusiasm for solving practical problems. Her professional experience includes an extensive variety of projects throughout the UK. USA, China, and Thailand and spans multiple scales from the design (and making) of furniture and fittings; arts projects and installations; small & large scale interior design, to architecture. She is a versatile designer, with project experience en-compassing a wide range of large-scale luxury retail, small-scale boutique retail, luxury hospitality and residential developments. Natalie achieved her RIBA Part 3 from the University of Westminster, London and BA (Hons) and Master’s degrees from Leeds Beckett, in the UK. Her thesis project ‘Responsive Infrastructure’ received a distinction and focused on a case study of future Manhattan hit by climate change. It was nominated for the RIBA Silver Presidents Medal, exhibited at the RIBA in London, and published in various magazines and design blogs.


Francesc Domingo

Associate Director (Architecture)

From Barcelona to Bangkok, Francesc Domingo brings unique insight and experience to Concept i with his architectural design talent and focus on innovation. Francesc holds a Master of Architecture, Columbia University, New York 2010. He started his design career in Spain followed by a move to Bangkok as Architect-in-Charge at OBA studios in 2013. There he played a lead role on architectural projects ranging from high-end hospitality and retail/commercial developments to the high-profile Thailand Pavilion at Expo Milano, 2015.

At Concept i Francesc has spearheaded the design for such exciting projects as the Jeddah Airport Retail Master Plan, Jeddah Retail Mall, the ICSC Award Winning Capital Mall; Istanbul, Tema World Entertainment Complex; Istanbul, City Stars Redevelopment; Cairo, Sanya Eco-Tourism Development; China and many more. Francesc’s conceptual mindset ensures clients of unique, out-of-the-box designs that are exciting yet highly functional and sensitive to local cultural contexts.


Symon Lai Hong Who

Associate Director

Symon Lai Hong Who is a seasoned design professional with an extensive track record in Project and Design management, site design coordination, team leadership, and project consultancy. He holds 2 degrees from the National University of Singapore including a Masters of Architecture (2002) and a Bachelor of Arts – Architectural Studies (1999). With more than 15 years of experience working in both Architecture and Interior Design fields, he has worked with prominent firms such as Gensler and DP Architects prior to Concept i.

Symon’s project references span diverse development types and scales, including large scale mixed-use developments, retail, residential and commercial interiors. Symon is detail oriented, with a strong focus on coordination, communication and problem-solving. He is a proactive problem solver and brings senior level project and design management expertise to our China projects, from Concept through to construction completion.


Raymond Lopez

Associate Creative Director

Raymond Lopez is a qualified Architect and Interior Designer with more than 20 years of experience in the design and construction industry. He graduated with a BSc in Architecture in 1995 at Adamson University in the Philippines and has worked across greater South East Asia, Middle East, China and the UK in the hospitality, retail, and commercial and residential, and mixed use sectors. With his design and sketch talents, Raymond provides “hands on” conceptual lead, solving complex design challenges, bringing maximum added value to client’s property assets. His extensive experience from project inception through to completion, allows Raymond to inspire and drive creative teams in close collaboration with stakeholders requirements, and construction related consultant teams. His work received world-class design recognition from Prix Versailles in 2017, IIDA (International Interior Design Association) in 2018, and Design Confederation Singapore in 2017.


Eva Zhao

Senior Project Manager

Eva Zhao holds a Bachelor degree in Architecture from Shanghai University and has over 15 years of professional experience in Project Management, Design Management and Interior Design. Her extensive expertise embraces both interior and architectural projects, with a strong focus on the retail, office and leisure sectors.

In her project management role, Eva provides seamless and clear, bilingual communication between the owners teams and design studio, ensuring fast and thorough response throughout the design and construction process. She is hands on and proactive to represent the client’s objectives and interests in all aspects of her work, and meticulous in managing projects professionally and systematically. Eva’s track record spans the full spectrum of retail/commercial design at all scales across greater China. These include numerous large scale retail mall developments for Kerry Group, Hanglung Group, Vanke and Hisense groups, big box superstores such as Costco, and Sam’s Clubs, and a wide range of indoor entertainment parks and leisure destinations. 


Vilma Joy Malucay (Vee)

Business Administrator

Vee is a graduate of Business Administration major in Management from the University of Northern Philippines. She is a performance-driven and knowledgeable business administrator with a proven track record of success and employer satisfaction. She has more than 10 years meaningful working experience with background in sales, marketing, client relations, and customer service.

Prior to joining Concept I, she has worked for various organization industries including engineering, transportation, real estate, learning institutions, and financial institution with offices in the Philippines, Dubai, Singapore and Thailand.


Tarinee Manussarikarn

Senior Interior Designer

Bell graduated from Silpakorn University with a bachelor degree in interior design. She is a versatile designer with more than 13 years of experience in interior design, lighting design and project management. Her design experience covers retail business, office, hotel, residential and cultural tourism projects. As a senior designer, she has in-depth experience in concept design, scheme design, expansion design, construction drawing design and project coordination.

At Concept i, Tarinee work scope is designing, preparing and reviewing submission packages to meet the client’s requirements. The projects she working on are retail and office projects for Fosun International, China Vanke and China National Convention Center – Beijing. Prior to working at Concept i, Tarinee completed many successful projects such as Happy Land Kids Club Taiyuan Store, Chengyang Store, Xiamen Store; Yibin Lizhuang Master Planning; Sichuan Vanke Life Bazaar @ Zhuanqiao; Beijing Guorui Shopping center; The mall of Canton Guangzhou; Bangkok Season Fashion Mall; Robbin Department Store; BAAN & BEYONG Home Department Store; Niseko Skies Hotel; Guangxi Mangrove Park Shanghai Bay Cultural Tourism Project and many more.


Nirutt Montalop (Toom)

Senior Interior Designer

Toom holds a bachelor degree in Interior Architecture (King Mongkut’s Institute of Technology, Bangkok, 1999). Prior to Concept i he worked with several large Turnkey Design and Construction firms delivering residential and retail/commercial projects. There he developed a detailed knowledge of construction technology, and the construction process, overseeing the technical documentation and site design coordination work. He is a meticulous and talented designer with an in-depth and versatile knowledge of interior design, and the related construction process.

Toom joined Concept i in 2009, and participates as a key designer in many of our most challenging and innovative projects. His design skills and experience are fully harnessed to produce daily work and interface closely with the project design and documentation teams. Together they produce professional standard design presentations and technical drawing packages, in coordination with other project professions, internal and external technical teams.


Punjaporn Kanchanda

Senior Graphic Designer

Punjaporn holds a Masters Degree in Communication Design from the University of Southampton UK (2014) and a Bachelor Degree of Arts (Communication Design) from King Mongkut University, Thailand (2011). Tess is a talented and versatile visual designer with over 5 years experience spanning retail, food and beverage, hospitality, commercial and transit sectors. She is a key member of our design team injecting dynamic visual identities enhancing the user experience. Her work often extends into interior design, architecture and environmental contexts, embracing 3 dimensional graphics and large scale wayfinding and signage packages. Tess is engaged on work from the Far East to Middle East, creating powerful graphic expressions with diverse local and international appeal. Prior to Concept i she worked with leading international retail and airline consultancies, honing her skills in guest experience design, brand development and implementation.

Punjaporn is an energetic and self-motivated designer, with a strong passion to place our clients at the leading edge of their markets. Examples of her work include SEEF Lifestyle Family Entertainment Center (Bahrain), Giants on The Quayside Leisure Development UK) K11 Retail Mall (Ningbo, China) Fun Factory (Dhaka) Vincom Retail Mall (Hanoi) Hello Kitty Theme Park and Hotel (Hanoi), ICONSiam – Food Zone (Bangkok) and more.


Nunthiya Sangsuriyan (Bee)

Senior Architect

Bee Sangsuriyan holds a Bachelor of Architecture degree from Chulalongkorn University, Bangkok, 2011. She started her career at Studio Qube Ltd. prior to joining Concept i in 2014. Bee is a talented “design architect” with over 8 years of experience in commercial, retail and hospitality projects. She has worked on our award winning projects at Capitol Mall; Istanbul (ICSC Best Mall Renovation, Europe, 2018), Sogo Department Store Renovation; Taipei, Mesa “Breeze” (Residential/Commercial Development); Antalya, City Stars Redevelopment; Cairo, and our recent Hotel/Indoor Theme Park Complex, Hanoi.

Bee works all scales of architecture, from first sketch to final CAD work. Her strengths include her rigorous commitment to research and contextual understanding, and how these filter through the design process to achieve exceptional results. She is equally versatile at master planning, architectural conceptualization and design development and is highly valued for her new and fresh outlook on each project.


Elva Qu

Senior Interior Designer

Elva Qu holds Bachelor Degree in Interior Design and Advertising from Shanghai Tongji University, 2010. With over 12 years of experience, Elva is an expert and senior member of our project teams, focussing on the design development, technical documentation and construction stages of a wide range of project types and scales. She also supports our China design response during construction and site work. Elva has been a key team member on projects such as Tianjin Kerry Center, Changxing Ocean City Mall, Qingdao and Changsha Hisense Plazas, Shenyang Traders Hotel, Hanglung Shenyang Forum 66 and Kunming Spring City 66, and Chongqing Tianhe International Center. Prior to joining Concept i, Elva worked on multiple retail, commercial and hospitality projects in China including the Marriott Royal Shanghai Plaza, Shanghai Fengxian Four Season Garden, Jiangsu Lianshui New City Plaza, and Hangzhou Rainbow Plaza.


Pei Han Shih (Kay)

Graphic Team Leader

Pei Han Shih leads our Graphics and Branding division. Kay graduated with a Bachelor of Communications Design from Taiwan and worked internationally for several years before obtaining her Master’s in Graphic Design at the London College of Communication, UAL. She has over 15 years of experience in visual integration design including prints, ads, web and packaging design, signage and wayfinding. Kay received three prestigious awards during the 2005 edition of the Young Designers Exhibition (London) that saw her win Silver, Special and Excellence Awards for her creativity and delivery of Web-Digital Media.

Kay has a strong focus on brand analysis and design and leads her team to create inspirational visual themes and content for all Concept I’s projects. Kay’s talents are multi-faceted, with innovative applications of Graphic Design in the broad context of architectural, interior and public spaces. She works across two and three dimensions, and into the realms of 3D Graphics, signage, wayfinding and sculpture.


Patteera Khemakun (Gib)

Interior Designer

Gib holds a Bachelor Degree in Interior Design from the faculty of Fine Arts, Rajamangala University of Technology, 2012. With over 6 years of professional design experience in retail, entertainment, hospitality and residential, projects, she joined Concept I in 2017, and is a core member of our creative design teams.

Patteera’s design versatility is exceptional and expressed through her meticulous and delicate hand sketches. She thrives on projects demanding unique and original concepts and takes great pride in the artistic representation of her ideas. Her responsibility includes space planning, conceptual/sketch design and developing the design details for specific areas, using a variety of presentation software.

Patteera’s recent projects include the newest K11 and D-Park Mall projects in China, a 15,000 m2 IP branded indoor leisure park (Sanrio’s Hello Kitty), a major new thematic lifestyle retail complex in Cairo, and several state of the art retail/dining/entertainment developments in Vietnam, Bahrain, Thailand.


Chansin Kulyasorn

Interior Designer

Chansin holds a Bachelor’s degree in Interior Architecture (King Mongkut's Institute of Technology Chaokuntaharn Ladkrabang, 1996). With over 3 years in the design industry, his experience includes retail/commercial projects through all stages from project conception to construction. Chansin is an all-round designer, from sketch design, to illustrate ideas, to building models and renderings. Meanwhile, Chansin’s cheerful and positive attitude has gained trust from many clients and coworkers in China.

At Concept i, Chansin is working on retail and office projects such as China National Convention Center, K11 – Ningbo, D-Park – Shenzhen and many others. His scope includes preparing and reviewing design packages and continually building renderings to meet the design intention. Prior to Concept i, Chansin was working for Lastword studio and IF Integrated Field Co., Ltd. on projects such as Beachhous Phi Phi, Redbarn House Café & Shop Chaingrai; HuHuMale Thai Cuisine Restaurant; Xiamen office; Nava Residence; Santiburi the Residences; Chongburi Residence


Wanvanut Ninphanapand (Pu)

Interior Designer

Pu graduated in 2017 with a bachelor’s degree in Interior Architecture from King Mongkut’s Institute of Technology, Bangkok. In 2020 She also graduated from Donghua University, Shanghai with a Diploma in Mandarin Chinese.

At Concept i, Pu works between our Shanghai and Bangkok Studios assigned to projects such as New World Group’s D-PARK Mall in Shenzen, Beijing North Star’s CNCC Retail and Office Development, Fosun Group’s Financial Island Mall in Chengdu, and Vanke Groups 2 new Mall’s in Jinan. With her goal to “bring an ideal unicorn to the real world”, Pu combines out of the box thinking with optimum functionality resulting in unique and buildable design solutions.


Supanan Boonchaisri (Fai)

Senior Graphic Designer

Fai is a Graphic Designer and Brand Specialist. She holds a Master’s Degree of Management major in marketing and management International program from Mahidol University, Thailand (2017). She is also a graduate of Fine Arts with 2nd Class honors from Silpakorn University, Bangkok.

Fai has a total of 10 years’ experience in graphic designing. She has done various design projects such as Branding design for Retail/Community Mall, Real Estate and Hospitality business. Her signage design experience include Hotel such as the Hilton Amin Giri (Maldives) resort and Marriot (Khaolak) hotel, a few Retails and Cinema. She has also involved in social media advertising designs, print media, and website designing.

Fai is tech-savvy, creative thinker and uses human behavior and psychology as her base in her design works.


Panon Sooksompong (Hong)


Panon is a Thai-based licensed architect and Certified TREES-A NC (TREES Green Building Associate New Construction) from the School of Architecture and Design (SoA+D).

Panon spent two years working for international architectural firms such as dwp and the Beaumont Partnership before joining Concept i. He worked on a variety of projects, including hospitals, educational buildings, mixed-use developments, and office buildings, with a focus on schematic design, design development process, feasibility study, Environmental Impact Assessment (EIA), and construction permission document.

He is a lifelong learner in architecture who values the exchange of ideas and perspectives with his colleagues. He will be useful to the team.


Our work seamlessly transcends cultural and geographic boundaries globally.