8 February 2019
The Art of the Master Plan The Master Plan, even at its earliest infancy, not only captures the spirit and

— it’s about identity, atmosphere, and experience. At the heart of it all lies the Retail Façade: the face of the brand, the first impression, and the invitation inside. Here are 6 key insights from Concept i Founder/CEO Geoffrey Morrison on how to craft powerful and purposeful Retail Façades that resonate.
Read more: iNews—The Face of Retail