27 October 2020
PHYSICAL DESIGN Consumers still appreciate the ‘touch and feel’ experience of physical spaces – however, their role needs to be
The Face of Retail
Designing first impressions that last
— it’s about identity, atmosphere, and experience. At the heart of it all lies the Retail Façade: the face of the brand, the first impression, and the invitation inside. Here are 6 key insights from Concept i Founder/CEO Geoffrey Morrison on how to craft powerful and purposeful Retail Façades that resonate.
Read more: iNews—The Face of Retail
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