Tallest Observation Wheel in Europe

Whey Aye, Newcastle

Concept i are delighted to be master planning and designing Europe’s tallest observation wheel on Newcastle Quayside, UK.

Standing nearly 460 ft (140 m) high, the giant observation wheel – dubbed ‘The Whey Aye’ in celebration of its location – will be 16 ft (5 m) taller than the London Eye. The project is being developed by World Wheel Company with an anticipated investment of approximately £100m and up to 550 jobs created. The development will cover 344,445 sq ft (32,000 sq m) and will take 18 to 24 months to construct.

The project will feature a family entertainment centre filled with trampolines, climbing walls, a skywalk and separate café. In addition, there will be a multi-purpose play and sports complex, with covered five-a-side pitches, tennis courts, as well as a state-of-the-art virtual golf club along with a new retail, dining and entertainment destination for Newcastle called The Giant’s Quay.

COUNTRY	UK
PROJECT TYPE	Leisure/Family Entertainment
COMPLETION DATE	In Progress
PROJECT AREA	27,000m2
AWARDS	2020 International Property Awards Architecture – Best International Leisure Architecture 2020 International Property Awards Architecture – Best Leisure Architecture United Kingdom 2020 United Kingdom Property Awards Architecture – Best Leisure Architecture Northeast 2020 APR Global Future Design Awards, Urban Planning 2020 UK Property Awards, Leisure Architecture
CATEGORY	Architecture, Leisure/Theme Parks