Doing it right!
Beijing Kerry Centre, Beijing
We took great pride in defining the next phase of life for this flagship Beijing project. Planning and design scenarios were numerous. Makeovers involved a soul-searching process. Owners must weigh past, present and future mindful of their brand identity and the ever-competitive spirit of changing markets. Kerry Mall is the result of doing it right!
The retail was repositioned from middle to upper market as a luxury boutique mall complimenting the adjacent 5-star Kerry Hotel, Grade A Office and luxury residential towers. Bold void cuts, new escalators and circulation improved the functionality. The details are flawless, the materials lavish and all in harmony with this luxury brand environment.
|CATEGORY||Retail/Commercial, Signage & Graphics|