10 October 2018

Concept i are delighted to be appointed as lead design consultant for Europe’s tallest observation wheel development in Newcastle, UK. World Wheel Company, the project developer, is planning a 460ft high wheel on the city’s vibrant quayside. The wheel, nick-named the “Whey Aye” would anchor a 344,500 sq. ft. destination leisure development including lifestyle f&b, a world class visitor attraction, a family entertainment centre, and a multi purpose play and sports complex. The project targets 800,000 visitors in its first year. A journey on the observation wheel would last 30 minutes.

Geoff Morrison, Executive Director of Concept i, states “We are very excited to be working with World Wheel Company and their professional team on this iconic project – a fantastic catalyst for the continued transformation of Newcastle’s vibrant Quayside”. The project team includes Ryder Architecture, retail property consultants @Retail, geotechnical consultancy Golder, planning consultancy Lichfields, and transport planning group Systra. The project is subject to planning permission. Detailed applications will be submitted to Newcastle City Council later this year.