XD – EXPLORING “EXPERIENTIAL DESIGN”

9 November 2018

In almost all of our work, Concept i’s designers explore the newest trends in retail, dining and entertainment, creating stories, journeys and customer paths all in the pursuit of “Experience”.

Experience design refers to the experience of anyone through physical, digital, web, media, or in infinitely other sensory ways. A great design experience must be self-explanatory and emphasize some kind of journey, step by step. We must remove layers of prerequisite understanding, and let meaningful experiences emerge and develop in the most enjoyable and memorable ways. We select and design creative applications to grab and awaken our public.

Experience design, perhaps more than any other form of design, is transformative and collaborative. We are not architects, interior designers, digital geeks, branding gurus or illustrators. We are all and more. XD requires a cross-disciplinary perspective that fuses and morphs broad spectrums of brand, business, and environment.

XD designers embrace words such as “audience, people, visitors, guests and participants” to remind us of our primary responsibility: to create memorable experiences for people.

As Experience Designers, we thrive on expression, interaction and animation and use any sense, channel, medium, or trick in the book to trigger positive reactions. We are inspired by human engagement, touch points between people, brands, ideas, and emotions. Our mission is to persuade, stimulate, inform, envision, and entertain, all in the interest of influencing human understanding.

XD – here we are!

Fusion For Foodies!

21 September 2018

Blurring the Boundaries between Food, Retail and Entertainment

From Cairo to Hong Kong, food is definitely the new fashion. We now find a consistent theme in our work is to morph new blends of experiences always involving food. This reflects the relentless public “hunger” for authenticity, taste and experience reaching far beyond the plate.

Our projects such as Street Gourmet, Breeze, and Galaxia convey a new Fooder-tainment thinking. Planning and design is acutely tuned to people’s stomachs, noses, eyes, ears and smart phones! Great “Foodie” destinations continually morph according to hour, day, month and season, just like Hawker stalls on the street, counters in the fresh markets and fish in the sea. As designers we are fusing much more than just food…