Geoff Morrison is the Founder and CEO of Concept i. He has been responsible since 1996 to develop and grow the firm into an award-winning, multidisciplinary design practice specializing in high profile commercial, retail and leisure projects. With offices in Bangkok and Shanghai, Concept i works throughout Europe, the Middle East and Asian Pacific regions on a broad spectrum of specialist projects.

Geoff’s professional qualifications are from Canada and the UK. He holds a Bachelor of Design (NSCAD Canada, 1993) and Master of Landscape Architecture (Edinburgh University, 1996). His project experience is truly international, spearheading large scale projects which fuse together master planning, architecture, interior, and related design disciplines. His work history includes senior positions with BDP (UK) and Forrec (Canada) in the retail, commercial and entertainment design fields. Geoff’s background has been formative in positioning Concept i as a global market leader in designing unique, lifestyle destinations.

Patchara graduated in the first class of Landscape Architects from Chulalongkorn University (Bangkok) in 1982. and went on to complete her Master of Urban Design at Pratt Institute, New York in 1986. She founded her own landscape architecture firm; Forsite Design Ltd. in 1987 and completed many significant golf course, condominium, hotel, recreational and residential projects around South East Asia over the next 10 years. In 1996 Patchara became a founding Director of Concept i. She is on the Board and a full member of the Thai Association of Landscape Architects (TALA).

Patchara operates at the strategic management level of Concept i. She provides overall administrative leadership to our Bangkok office and oversees firm-wide accounting and financial policy. Her design expertise includes urbanism and urban planning, landscape master planning and design as well as detailed experience with residential planning and interior design. In recent years she has focused on turnkey design and build residential projects, managing the comprehensive design and construction process for a wide range of residential projects including condominiums, houses and interior fit-out packages. She has an impressive track in delivering high-quality residential design packages, on time and within budget, using a highly proactive approach and innovative problem-solving.

Richard Wood’s experience spans over 25 years with an impressive track record in specialist retail, entertainment and theme park design projects. He graduated with a BA (Hons) in Interior Design from Middlesex University, 1984, and worked with some of the UK's top retail design firms. Since joining Concept i in 2000, Richard has led the design of some of our most innovative Middle East, Pacific Rim and China projects.

Richard's expertise blurs the boundaries between retail and entertainment, across continents, within many different cultural spectrums. As Director, he is involved in all facets of a project from initial client briefing, concept development, through to project implementation. He is responsible to manage the design process and the interface between the client and project design teams. His projects include largescale commissions for Hanglung Group, Kerry Properties, Tamdeen Group, Kuwait, BRG Group, Vin Group and others. Richard has a unique passion and talent to morph design spaces with new media and technologies, engaging visitors and pumping up the user experience.

Alec holds a Bachelor of Science in Architecture. As a partner and Managing Director of Concept i (China) he is responsible to lead the firms China operation. With over 20 years of experience in retail architecture, master planning and interior design, Alec’s career is truly international, spanning positions and projects in the USA, Japan, Korea, Taiwan and China. His extensive track record of “built” projects reflects an impressive range of global retailers including Walmart, Simon Property, Tesco, Costco, Kerry Properties, CP Group, Central Thailand, Rainbow Group, Guangzhou Ming Cheng Group, SCPG Group, etc. He is a long time member of the International Council of Shopping Centers (ICSC) and American Institute of Architects (FAIA). Prior to Concept i – Alec was a founding partner of Arvenchi Design Consultants, operating throughout China, and a Senior Associate at MG2 Architecture in the USA and China.

Alec’s far reaching project experience includes retail, leisure and entertainment projects such as Tianjin & Beijing Kerry Center, Vanke Life Bazaar – Zhuanqiao, 5 Dragon Park Shopping Mall – Shanghai, Nison City Mall – Suzhou, Xiamen Dreams On Shopping Mall, Chongqing IFC, Hangzhou Rainbow Department Store, Central Department Stores - Chengdu & Zhengzhou, Shanghai Hongqiao Airport Retail, Walmart Sam’s Clubs (numerous locations), Tesco China Lifespace Malls, CP Lotus – Zhengzhou,  Alan Wong’s Shanghai Restaurant, and many others.

From Barcelona to Bangkok, Francesc Domingo brings unique insight and experience to Concept i with his architectural design talent and focus on innovation. Francesc holds a Master of Architecture, Columbia University, New York 2010. He started his design career in Spain followed by a move to Bangkok as Architect-in-Charge at OBA studios in 2013. There he played a lead role on architectural projects ranging from high-end hospitality and retail/commercial developments to the high-profile Thailand Pavilion at Expo Milano, 2015.

At Concept i Francesc has spearheaded the design for such exciting projects as the Jeddah Airport Retail Master Plan, Jeddah Retail Mall, the ICSC Award Winning Capital Mall; Istanbul, Tema World Entertainment Complex; Istanbul, City Stars Redevelopment; Cairo, Sanya Eco-Tourism Development; China and many more. Francesc’s conceptual mindset ensures clients of unique, out-of-the-box designs that are exciting yet highly functional and sensitive to local cultural contexts.

Duke is a graduate of the Art Institute of Seattle (Bachelor Interior Design, 1996) and also Chulalongkorn University, Bangkok (Bachelor Fine Arts, 1990). Since joining the firm in 1997 Duke has skillfully translated clients' visions into cutting-edge designs across retail, entertainment, theme park and food and beverage sectors. As lead Creative Director, his input reaches through all aspects of conceptual design and design team management. He is a “hand on - hand sketch” talent - a motivating force to his design teams, ensuring the work meets the clients brief, surpasses clients expectations, and achieves the highest aesthetic and functional standards.

Dukes’ track record includes the IAPPA Award Winning 360 Mall, Kuwait, Entertainment Zones (2011), and the recent ICSC Award Winning Capitol Mall Renovation, 2018. Duke works seamlessly across the retail and entertainment sectors on projects at all scales. His intuitive creativity and energy bring cutting edge trends and unique vision to his projects.

Tee Tantiratpaisal holds a Bachelor's degree in Architecture (Chulalongkorn University, 1988) and is a professional member of the ASA (Association of Siam Architects). With over 20 years in the design industry, his experience includes an extensive variety of projects throughout Thailand, China and the USA. From 1994-2000 Tee was Principal Architect for A-Line Architects; Bangkok. In 2001 he pursued an international career in California where he worked with SBA Architects until 2007.

In 2008 Tee returned to Asia to join concept i and leads the architectural division of the company. As Associate Director he is responsible for the team management, architectural design lead, inter-professional coordination, and direct interface with clients throughout the course of the projects. Tee has extensive project experience across many building types, project scales and cultural contexts. He is experienced in all aspects of retail design, including master planning, mixed-use development schemes; department stores and shopping centres.

Natalie Chelliah is an ARB registered British Architect and Designer at Concept i, focusing on parametric and computational design. She has always had a keen interest in different aspects of arts and construction from a young age; turning into a fascination with functional design and an enthusiasm for solving practical problems. Her professional experience includes an extensive variety of projects throughout the UK. USA, China, and Thailand and spans multiple scales from the design (and making) of furniture and fittings; arts projects and installations; small & large scale interior design, to architecture. She is a versatile designer, with project experience en-compassing a wide range of large-scale luxury retail, small-scale boutique retail, luxury hospitality and residential developments. Natalie achieved her RIBA Part 3 from the University of Westminster, London and BA (Hons) and Master’s degrees from Leeds Beckett, in the UK. Her thesis project ‘Responsive Infrastructure’ received a distinction and focused on a case study of future Manhattan hit by climate change. It was nominated for the RIBA Silver Presidents Medal, exhibited at the RIBA in London, and published in various magazines and design blogs.

Toom holds a bachelor degree in Interior Architecture (King Mongkut’s Institute of Technology, Bangkok, 1999). Prior to Concept i he worked with several large Turnkey Design and Construction firms delivering residential and retail/commercial projects. There he developed a detailed knowledge of construction technology, and the construction process, overseeing the technical documentation and site design coordination work. He is a meticulous and talented designer with an in-depth and versatile knowledge of interior design, and the related construction process.

Toom joined Concept i in 2009, and participates as a key designer in many of our most challenging and innovative projects. His design skills and experience are fully harnessed to produce daily work and interface closely with the project design and documentation teams. Together they produce professional standard design presentations and technical drawing packages, in coordination with other project professions, internal and external technical teams.

Bell graduated from Silpakorn University with a bachelor degree in interior design. She is a versatile designer with more than 13 years of experience in interior design, lighting design and project management. Her design experience covers retail business, office, hotel, residential and cultural tourism projects. As a senior designer, she has in-depth experience in concept design, scheme design, expansion design, construction drawing design and project coordination.

At Concept i, Tarinee work scope is designing, preparing and reviewing submission packages to meet the client’s requirements. The projects she working on are retail and office projects for Fosun International, China Vanke and China National Convention Center – Beijing. Prior to working at Concept i, Tarinee completed many successful projects such as Happy Land Kids Club Taiyuan Store, Chengyang Store, Xiamen Store; Yibin Lizhuang Master Planning; Sichuan Vanke Life Bazaar @ Zhuanqiao; Beijing Guorui Shopping center; The mall of Canton Guangzhou; Bangkok Season Fashion Mall; Robbin Department Store; BAAN & BEYONG Home Department Store; Niseko Skies Hotel; Guangxi Mangrove Park Shanghai Bay Cultural Tourism Project and many more.

Nunthiya Sangsuriyan holds a Bachelor of Architecture degree from Chulalongkorn University, Bangkok, 2011. She started her career at Studio Qube Ltd. prior to joining Concept i in 2014. Bee is a talented “design architect” with over 8 years of experience in commercial, retail and hospitality projects. She has worked on our award winning projects at Capitol Mall; Istanbul (ICSC Best Mall Renovation, Europe, 2018), Sogo Department Store Renovation; Taipei, Mesa “Breeze” (Residential/Commercial Development); Antalya, City Stars Redevelopment; Cairo, and our recent Hotel/Indoor Theme Park Complex, Hanoi.

Nunthiya works all scales of architecture, from first sketch to final CAD work. Her strengths include her rigorous commitment to re- search and contextual understanding, and how these filter through the design process to achieve exceptional results. She is equally versatile at master planning, architectural conceptualization and design development and is highly valued for her new and fresh out- look on each project.

Punjaporn holds a Masters Degree in Communication Design from the University of Southampton UK (2014) and a Bachelor Degree of Arts (Communication Design) from King Mongkut University, Thailand (2011). Tess is a talented and versatile visual designer with over 5 years experience spanning retail, food and beverage, hospitality, commercial and transit sectors. She is a key member of our design team injecting dynamic visual identities enhancing the user experience. Her work often extends into interior design, architecture and environmental contexts, embracing 3 dimensional graphics and large scale wayfinding and signage packages. Tess is engaged on work from the Far East to Middle East, creating powerful graphic expressions with diverse local and international appeal. Prior to Concept i she worked with leading international retail and airline consultancies, honing her skills in guest experience design, brand development and implementation.

Punjaporn is an energetic and self-motivated designer, with a strong passion to place our clients at the leading edge of their markets. Examples of her work include SEEF Lifestyle Family Entertainment Center (Bahrain), Giants on The Quayside Leisure Development UK) K11 Retail Mall (Ningbo, China) Fun Factory (Dhaka) Vincom Retail Mall (Hanoi) Hello Kitty Theme Park and Hotel (Hanoi), ICONSiam – Food Zone (Bangkok) and more.

Kittisak graduated with a Bachelor of Arts in Interior Design from Bangkok University in 2012. He joined our interior team in 2018 as a key designer assigned to work within our commercial, retail and leisure project teams. With his previous commercial experience, creative talent and aptitude for detail, Kittisak is immersed in our projects from the outset. He contributes to the conceptual analysis and response to the brief, ensuring the client requirements are transformed into visual reality, to the highest creative standards, on time, within budget.

Kittisak is involved with large-scale commercial, retail, entertainment projects including work on several high-profile developments; Hong Kong Jockey Club – New Clubhouse (Level 7), City Stars Mall, Cairo (80,000 m2 interior renovation), Sanrio - Hello Kitty Indoor Park, Vietnam, New World D-Park, Shenzen, and K11 Ningbo, China among others. He is passionate to explore and innovate, bringing unique design creativity that adds fun and excitement to his work.

Gib holds a Bachelor Degree in Interior Design from the faculty of Fine Arts, Rajamangala University of Technology, 2012. With over 6 years of professional design experience in retail, entertainment, hospitality and residential, projects, she joined Concept I in 2017, and is a core member of our creative design teams.

Patteera’s design versatility is exceptional and expressed through her meticulous and delicate hand sketches. She thrives on projects demanding unique and original concepts and takes great pride in the artistic representation of her ideas. Her responsibility includes space planning, conceptual/sketch design and developing the design details for specific areas, using a variety of presentation software.

Patteera’s recent projects include the newest K11 and D-Park Mall projects in China, a 15,000 m2 IP branded indoor leisure park (Sanrio’s Hello Kitty), a major new thematic lifestyle retail complex in Cairo, and several state of the art retail/dining/entertainment developments in Vietnam, Bahrain, Thailand.

Panon is a Thai-based licensed architect and Certified TREES-A NC (TREES Green Building Associate New Construction) from the School of Architecture and Design (SoA+D).

Panon spent two years working for international architectural firms such as dwp and the Beaumont Partnership before joining Concept i. He worked on a variety of projects, including hospitals, educational buildings, mixed-use developments, and office buildings, with a focus on schematic design, design development process, feasibility study, Environmental Impact Assessment (EIA), and construction permission document.

He is a lifelong learner in architecture who values the exchange of ideas and perspectives with his colleagues. He will be useful to the team.

Mike is a Bachelor of Architecture graduate from King Mongkut’s University of Technology North Bangkok, with a strong foundation in design development, 3D modeling, and visual storytelling. Currently serving as a Junior Architect at Concept i, Mike contributes to high-profile projects by assisting with concept development and producing compelling visual presentations.

He brings practical expertise in Revit, Rhino, SketchUp, and real-time rendering tools like Enscape, Lumion, and D5 Render, enabling him to translate ideas into immersive architectural experiences. With additional experience at CPAC Green Solution (SCG Group), Mike also has hands-on knowledge in modular design, 3D printing, and digital fabrication.

A recipient of several design accolades, including the Asia Young Designer Award (AYDA), Mike is passionate about bridging creative design with project coordination, and is driven to explore innovations in storytelling, fabrication, and architecture for the future

Vee is a graduate of Business Administration major in Management from the University of Northern Philippines. She is a performance-driven and knowledgeable business administrator with a proven track record of success and employer satisfaction. She has more than 10 years meaningful working experience with background in sales, marketing, client relations, and customer service.

Prior to joining Concept I, she has worked for various organization industries including engineering, transportation, real estate, learning institutions, and financial institution with offices in the Philippines, Dubai, Singapore and Thailand.